I'm already a HUGE fan of A-Town coffee (especially their cold brew). I saw the pour-over option and was sold! I travel for work and it's nice to bring this with me vs my pour over set-up that I use at home, and it takes up minimal space. - It's nice to take your favorite coffee with you to restaurants and your hotel room.
This is also convenient to take camping. And --- don't judge, but I'll let the bag hang in another cup to use later in the day for a lighter pick-me-up. I figure, if you can do it with tea, why not coffee?? haha maybe it's me being frugal, but hey, it works. It's not as strong but still delicious.